All Entries Archives | Beth Karikari

Case Study: The Cooking Club

26/07/202026/07/2020Beth Karikari

I love exploring new colours and brands, so The Cooking Club was an exciting opportunity to work with a darker, more mysterious range of colours that I rarely get to play with. The Cooking Club case study was one that was born from a love of the warm colour palette presented in a stock...

7 Ways to Set Goals & Actually Achieve Them

01/07/201921/06/2020Beth Karikari

Thinking of a goal is easy. Committing to it and actually achieving it is hard. That’s why so many people have goals & a dream life, but very few get there. That’s not to say it’s impossible, but you do need to make a commitment and see it through. So many people go through...

How to Improve Your Confidence

26/04/201921/06/2020Beth Karikari

One of the most common questions I get is how do I become more confident? The earlier you figure out how to be confident in yourself, the more you’re likely to achieve in life. To me, confidence is knowing that, whatever happens, I’ll be ok. This shift in mentality to loosen up and take...

13 Easy Ways to Save More Money

31/03/201821/06/2020Beth Karikari

Have you ever noticed that it doesn’t matter how much you earn, you always find a way to spend it? Last year I realised that even though I was employed full-time, I was saving roughly the same amount each week that I was back when I worked a casual fast-food job. Budgeting is a...

8 Smart Marketing Tips For A Small Business Owner

24/10/201712/04/2019Beth Karikari

I know that as a small business owner, or someone just starting out, that ‘marketing’ seems like this huge, ambiguous thing that you know you probably should be doing, but don’t know where to start. The tips I’m about to list all revolve around making your business easier to find, because really, what’s a better...

How to Become a Better Writer

27/03/201721/06/2020Beth Karikari

Create something today – even if it sucks. Just start. Staring at a blank screen is extremely distracting. I find that the best way to start is to just pick a topic & Google it. Jot down some relevant bullet points, quotes, words, images, videos, links – anything that catches your eye. Create an...

I Want To Start My Own Business – What Do I Do?

13/02/201712/04/2019Beth Karikari

Starting your own business is scary and can seem overwhelming. There are a lot of businesses out there, and it can be hard to differentiate yourself from the rest. As a marketer, I always find it interesting looking at how different businesses choose to market themselves. Often, the most successful businesses are not those...

What Kind of Website Do I Need?

12/02/201721/06/2020Beth Karikari

It can be hard to figure out what kind of website is going to work best for you. Are you just starting out a personal blog, and you don't really want to spend any money on your site? Is your site a hobby or an investment? Will it generate you an income, either now or...

13 Tips to Get a Job After Uni

18/04/201621/06/2020Beth Karikari

13 tips to boost your graduate job search....